Here are my top 10 reasons why
internet marketers fail at
pay per click management and successful
seo tips to bring your campaign to the top of any search engine!
1. Many marketers aren't willing to invest the time into testing & learning the basics. Take the time to understand different methods, programs, and tips so that you can create successful campaigns that work for you.
2. Poor Relevancy! This will surely drive your keyword bids to the maximum and you'll pay 10 times more than the average bid price as you get penalized for poor relevancy.
3. Without the proper keyword research & analysis, your setting yourself up for failure. Do not fail to grasp the importance of keyword research.
4. Marketers will try to compete with an extremely competitive seed keyword at an extremely high
PPC price versus bidding on lowly competitive long tail key phrases which are more targeted and at a fraction of the price.
5. While there are efforts to prevent from any fraudulent tricks, the pay per click performance search engines cannot avoid consumer "web surfing" eating up at least a small fraction of your advertising dollars by clicking on your links. This has driven all marketers absolutely NUTS!
6. Once your deposit runs out your listing will immediately drop. There is a learning curve involved here.
7. Relying solely on pay per click service. It's easier for a competitor with deeper pockets to outbid you -they just need to have the budget for it.
8. Since pay per click management "seems" so easy at first, marketers do not invest the time necessary to track the ROI, they just switch their campaign on and suppose it will help them make tons of sales.
9. Following misleading information. There are tons of strategies available online, use common sense and test each one with your own.
10. Lack of leverage. Without the proper software which creates leverage it is extremely difficult for an internet marketer to compete with larger corporations.
Understanding pay per click management is vital to any marketers success. Combined with successful seo tips and programs used to leverage.
It can free up more time for other campaigns and ultimately increase profits. For successful seo use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears.
Also make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content.
What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.
Understand business is worldwide. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?
Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives. They are many publishers online the ones I have used with a high pr and a layout for seo are Squidoo, Ezine Articles, Digg and Propeller.
If you have difficulty writing articles like I do Ezine Articles has a newsletter they send out with great tips for writing articles that accomplish your goals. Trust me, taking the time to perfect your writing skills will aid you in the content of your campaign and seo.
If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page.
Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why?
First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way.
Article exchanges. Article exchanges are like link exchanges, only much more useful. You publish someone else's article with a link back to their site. They publish your article with a link back to your site. You both have content. You both get high quality links.
Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.
Site map. A big site needs a site map, which should be linked to every page on the site. This will help the search engine robots find every page with just two clicks.
A small site needs a site map, too. It's called the navigation bar.
A successful marketer knows the power of leverage to any business. Consider several programs used by marketers to leverage their time for optimal results.
Programs that have aided me in lucrative campaigns are BookMarking Demon, Extreme Conversions, and Niche Inspector.
BookMarking Demon gives me the ability to put my articles on hyper drive. Think Social Poster, then turn it into thousands of triumphant bookmarks!
Niche Inspector is definitely one of my Must Have items for managing time. Niche Inspector researches and defines the keywords for you. If used properly this program will aid you in quick sales with niches.
As internet marketers the advantage of leveraging your time and efforts is substantial to your profits. Leverage is the use of a small initial investment, credit, or borrowed funds to gain a very high return in relation to one's investment, to control a much larger investment, or to reduce one's own liability for any loss.
Misinterpretation of leverage is among the top reasons we fail and learn nothing from the challenge.
The importance of programs. Programs eliminate the human error statistic. They can also accomplish more within a time frame that we can manually. Like finding niches, completing worthy research and creating campaigns from start to finish.
In my personal efforts to reduce the cost of my keyword search terms came PPC Speed Marketing. Used in conjunction with the tips above along with your own techniques and available programs. It really has just been a blessing for me.
PPC Speed Marketing creates the leverage in a larger scale, needed to expand and rise any campaign and drastically reduce the cost per click.
So this happens to create the leverage I desire. It does exactly what it says it does and it helps me win with pay per click.
Start utilizing and trusting in yourself, digging for all the information you can to overcome pay per click distress. There is and always will be information to help you.
If you're losing money with pay per click your not alone. The steps included in this blog were successful for me and are what I continue to do use with each campaign.
So do what I did, add these steps to your proven methods. If your serious like I was about tackling pay per click management this is a fools proof way of getting it done!
Work smarter and not harder, lets learn from each others methods and continue to grow.
The difficulty of the journey with pay per click management gives meaning and value to the destination, but without duplication where are you really going? The more money you put into achievement, the more that achievement is and can be costly to your budget.
